We understand the challenges of keeping up to date with the wants and needs of young people in our rapidly changing world. We’re here to help. Get to the heart of what today’s youth audiences think and feel through our positive relationships with millions of young people across the UK.
Over 1,000,000 young people aged 16 and upwards register with us each year – exploring higher education, apprenticeships, and early careers. They love sharing what they think about important issues. We can help you access their views through surveys to improve policy making and government plans.
The data we collect provides hard-to-beat insights about youth audiences today. With over 200 audience profile filters, including demographics, interests, qualifications, and more – we're able to profile different student groups, identify trends, and forecast future changes to support public sector plans.
![Adviser connecting with students Adviser connecting with students](/sites/default/files/styles/content_block/public/landing/1649329559330.jpg?itok=6g_D1QNj)
Students trust what we say
Students trust the UCAS brand. In fact, 77% of them trust the communications we send on behalf of our partners too*. Many organisations turn to us when they need to engage with Generation Z.
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*Customer Feedback Survey, 2021
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Access high-impact reports on the latest educational topics to help inform future plans – from changing employment industry trends to LGBTQ+ student views.
Combining expert analysis, intimate knowledge of your industry, and a creative approach to problem solving – we’re uniquely positioned to provide data that translates into insight and tangible outputs.
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How well do you know Gen Z?
Discover what our annual student lifestyle survey reveals about these savvy shoppers, hearing 7,296 first-hand student views. From favourite brands and ethics to social media habits and smart tech, dive into what really drives student decision making when it comes to buying products for university.View Freshers Report 2022
![SDP All Discounts](/sites/default/files/landing/group-of-students-clearing-2019.png)